Market Analysis

STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS (SWOT) ANALYSIS

This SWOT analysis builds on the Environmental Assessment and on the strategic planning discussions led by Marketing Director David for the YJM Light Co., Ltd.
The YJM Strategic Planning Committee discussed SWOT specifically at two of its meetings, one in March 2005 and one in October 2006. It discussed strengths and weaknesses relative to our competition and in doing so, first identified who our competitors are. So this analysis begins with a list of competitors identified in the two meetings, in feedback from others at YJM, and in conversations among committee members.
Like the president’s list for the YJM Light Co., ltd, some of the SWOTs here overlap and some are contradictory; yet they form the basis for a thoughtful discussion about the future of YJM. Selected competitive variables are compared in Appendix B and Appendix C.
Major competitors, on-LED Products:
YJM Light Co., Ltd–Neo-Neon International, OSRAM, Philip , Hongli optp-electronical, ILLUSION, QUASAR Light, BBE , King-star etc
Major competitors, online programs:
YJM Light Online programs, Neo-Neon network, Osram network system, Philip light online program, Hongli opto-electronical online system, ILLUSION networking system, Quasar networking, BBE online system and King-star network.
YJM STRENGTHS:
Competitive price
Short delivery time
Foremost service
Production capacity
Famous brand of LED Tube light.
Strong engineering research and development team
Qualified and experienced staffs
Factory and equipments.

YJM WEAKNESSES:
underfunding in many departments and programs
lack of financial support for government
thin on cultural/racial/ethnic diversity
declining enrollment from the mid- to late-1990s, followed by uneven patterns of growth
understaffing at many levels
Inadequate resources for recruitment, retention, advising, and marketing �?all the things needed to recruit and retain talents.
lack of infrastructure �?including physical, financial, and human resources; inadequate capital funds to support all that we want to do
YJM OPPORTUNITIES:
continuing Energy-saving as LED light enrichment protection appeal for industrial and commercial lighting
online opportunities worldwide
Government policy support
Project case as school and hospital
more conversations and partnerships with local employers �? those in the private, nonprofit, and public sectors �?so that our members more appealing to them
international and off-line exchange programs
Becoming a leader in LED light and lighting.
Threats to YJM:
Domestic market purchasing power of customer
risk of losing prominent faculty and staff for genuinely better opportunities at other Lighting company
growing competition from nearby LED Company and small privates international trading company

STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS (SWOT) ANALYSIS

After visiting and checking more than 10 lighting manufacturers, we made a detailed analysis of supply market and found some features in the following:
1. At present, most LED manufacturers are oversea-market oriented and not for domestic market at all. Regarding oversea market, US market accounts for a major role of it, second is European market and other markets are few.
2. The main products that LED manufacturers produce including: High power LED spot light, high power PAR spot light, general high-brightness LED tube, LED strip and module, LED Neon, general high-brightness reading lamp. But the hottest one among them is LED spot light, which produced by most LED manufacturers. Models like 1x1W,3x1W,1X3W, the average selling price of 1X1W or 1X3W LED is around USD9.0-12.00 and 3X1W is USD13-15.00.To sum up, the exterior appearance of the lamps from many manufacturers are very similar but the product quality has a big difference.
3. The LED chips that domestic factories chose like: SEOUL(KOREA), EDISON(TAIWAN), CREE(USA), LUXEON(USA), PROLIGHT(TAIWAN), HANDSON (CHINA).
4. The oversea market has a big increase in recent two years, but orders are small and far from the stage of mass production.
5. Domestic factories are mushroomed in recent years. With more fierce competition and similar products in the market, it brought forward this industry into the stage of price competition.